It's been a busy year here at 304 HQ! We wanted to reflect with you our highlights of the year, and some of the big milestones for us as a brand. We thank you all for being part of the 304 journey and all your support over the past year. These highlights would not of been achievable without you!!!!

January

Let's take it back! Think back in the days of full lockdown (depressing we know) but a highlight for us was our collaboration with Sigma. The collection was a capsule of Hoodies, T-Shirts, and Joggers.  We loved working with them, and they even created some Spotify playlists for us. Why not get the tunes on to help dance through this January. 

Sigma 304 Playlist

Sigma 304 Playlist 2  

February

We love for our customers to have a positive mindset and do what makes them feel good. We launched our Running Club on Strava to achieve this. We created this group so our followers could all support and compete with each other through virtual group runs.

March

We wanted to go back to the 304 roots. Back in 2012 304 was founded by three friends who designed & made custom vests for their pals to wear to festivals. Now we offer the opportunity for you to be the designer of your own 304 creation. Why not  check it out. 

April

The Athflow collection was launched. A palette of Spring and timeless colours. The collection is a core lounge and gym wear range that is  "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".

May

Another 304 milestone was for 304 to be one of the first brands to be stocked on I Saw It First! An exclusive range of unisex hoodies and loungewear, that was an ultimate success. 

June

The team grows by three. We welcomed Jess, Marina and Georgia to the team to help kick start the second part of the year!

July

Summer was here at 304 and we wanted to celebrate! New designs, graphics and garments were launched across all Mens, Women's and Juniors. One of the best selling prints was the Lemon "still bitter" printed products which is still being sold as one of our best sellers today.

August

From listening to what our consumers wanted, we launched a plus size collection with retailer Bad Rhino. Offering Menswear from 3XL- 5XL. The collection was a raging success. Keep an eye out this year for further collection drops!

September

After 12 months of hard work and preparation we launched the 304 One Hundred collection. 100 items. 100% quality. 100 decisions to create the perfect garments.

October

Our Juniors range is growing from strength to strength. In October we did our first Juniors photoshoot featuring a range of new products. This is just the start of many more exciting things coming from the 304 Juniors club.

November

You would have struggled not to notice that we have launched our Build Your Own Box shopping experience on our website. You can pick 6 items for £100 through a unique user experience. What will you choose for your box. Pick yours' Now!

December

The 304 team wanted to do something different over Christmas. So we decided to have 12 days of Baking. From sausage rolls, chocolate cake to cheesecake there was something for everyone! No winner was picked as we all ate like kings.

After the last year we think it's time to inject the fun back into our lives. What better way to do that then letting 304 Juniors Run the World! With summer now landing we wanted to add colour and fun to brighten our mini me's wardrobes.

Summer Land Family

We have launched our Summer Land ranges across men's and women's too, so the whole family can all bring the summer vibes.  Bringing graphic prints and pastel colours, no escaping sunshine happiness in your wardrobe. Mixing athleisure this collection has all the comfy staples, which is the secret to looking super cool 24/7.

Here comes the Sun

Time for adventure! It's time to hit the beach. Why not get the kids in the new summer tees.  Make the little ones beam summer with these T-shirts. Team up with the sunnies, summer hat, shorts and you are ready to hit the beach!

Mini Me Matching Sets 

We are 100% here for matching our little ones. Matching tracksuits and tees to collections is the perfect way to twin in style. Ultimate comfort with a nod to street this vibe is one you will want to buy. Featuring our classic and best selling core stamp grey tracksuit, rustic tag black tracksuit, and Good Vibes tee.  Lets see who is the boss when you are matching. 

Make sure to tag us and your little ones in your 304 looks. Who knows you might be featured on our platforms.

Hi my name is Chloe and I'm a print specialist at 304. I have been lucky enough to develop and design the latest women's collection which is due to be released very, very soon (eeck). I wanted to bring summer vibes, bright colours, and a touch of Chloe style in to the brand. Here, I wanted to share my experience and insight to how we work at 304.

Inspiration

Inspiration came from the latest 304 "Summer Land"​ mens collection for print ideas, the boys did a great job smashing the design on this range. Shopping time was needed (not a bad aspect of the job) to gain garment design, colour, and styling ideas. Creating mood boards and putting all my inspiration together got my design mind flowing.

Curating the collection

After the initial stage it's time to get to business. It's the serious stage... time to put the collection together. The collection consists of 33 pieces including tees, co-ords, hoodies and accessories. It was fun being creative and putting the collection together, and seeing the end result of a rainbow rail of clothing.

The photoshoot

Now time for the ta'da moment! The photoshoot has arrived. Style bits were ordered to help give the looks a more editorial, and adaptable look for consumers. The girls ran the shoot, and fair to say we smashed it! The end result couldn't of looked better. When you see the process from design to the end result come to life it's a feeling you can't beat. I'm so happy and grateful to 304 for giving me this opportunity, and can't wait to do more!

Now for an exclusive (ssshhhh) it's going live the 23rd of June, so I expect to see you all adding to basket.