Have you looked through the website and thought a logo should be placed elsewhere or paired alongside another logo?

You can now customise your very own 304 clothing. Choose from heat transfers to premium patches, and various colours and styles of garments.

We began as friends looking for adventure and freedom by printing t-shirts in apartment 304. Since then, 304 has become so much more than we could have ever dreamed.

With 304 Custom, you as the customer have the ability to design and create your own 304 pieces and wear clothing that is a true representation of YOU.

Why follow the crowd when you could start your own?

 How to create your own custom piece?

Is Your Mum Always On The Move?

Want to Match With Your Mini Me's?

 

Does She Love 304?

It's been a busy year here at 304 HQ! We wanted to reflect with you our highlights of the year, and some of the big milestones for us as a brand. We thank you all for being part of the 304 journey and all your support over the past year. These highlights would not of been achievable without you!!!!

January

Let's take it back! Think back in the days of full lockdown (depressing we know) but a highlight for us was our collaboration with Sigma. The collection was a capsule of Hoodies, T-Shirts, and Joggers.  We loved working with them, and they even created some Spotify playlists for us. Why not get the tunes on to help dance through this January. 

Sigma 304 Playlist

Sigma 304 Playlist 2  

February

We love for our customers to have a positive mindset and do what makes them feel good. We launched our Running Club on Strava to achieve this. We created this group so our followers could all support and compete with each other through virtual group runs.

March

We wanted to go back to the 304 roots. Back in 2012 304 was founded by three friends who designed & made custom vests for their pals to wear to festivals. Now we offer the opportunity for you to be the designer of your own 304 creation. Why not  check it out. 

April

The Athflow collection was launched. A palette of Spring and timeless colours. The collection is a core lounge and gym wear range that is  "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".

May

Another 304 milestone was for 304 to be one of the first brands to be stocked on I Saw It First! An exclusive range of unisex hoodies and loungewear, that was an ultimate success. 

June

The team grows by three. We welcomed Jess, Marina and Georgia to the team to help kick start the second part of the year!

July

Summer was here at 304 and we wanted to celebrate! New designs, graphics and garments were launched across all Mens, Women's and Juniors. One of the best selling prints was the Lemon "still bitter" printed products which is still being sold as one of our best sellers today.

August

From listening to what our consumers wanted, we launched a plus size collection with retailer Bad Rhino. Offering Menswear from 3XL- 5XL. The collection was a raging success. Keep an eye out this year for further collection drops!

September

After 12 months of hard work and preparation we launched the 304 One Hundred collection. 100 items. 100% quality. 100 decisions to create the perfect garments.

October

Our Juniors range is growing from strength to strength. In October we did our first Juniors photoshoot featuring a range of new products. This is just the start of many more exciting things coming from the 304 Juniors club.

November

You would have struggled not to notice that we have launched our Build Your Own Box shopping experience on our website. You can pick 6 items for £100 through a unique user experience. What will you choose for your box. Pick yours' Now!

December

The 304 team wanted to do something different over Christmas. So we decided to have 12 days of Baking. From sausage rolls, chocolate cake to cheesecake there was something for everyone! No winner was picked as we all ate like kings.

Streetwear is a retail phenomenon that kicked off during the 80's. Think graffiti, skater boys and hip-hop.  Streetwear is BACK, and it's here to stay! It's not going anywhere and 304 clothing is here to have it's spin on it. 

 

"Now this is a story all about how my life got flipped turned upside down, And I'd like to take a minute, just sit right there I'll tell you how I became the prince of a town called Bel-Air". We were all obsessed by Fresh Prince of Bel-Air growing up, and think the streetwear fashion styled by Will Smith had a bigger impression on us then we realised. The oversized tees, baggy aesthetic, with comfort and self expression being at the core of it's style. As a brand this is our message through our clothing too. Our brand message is "No Pause, Just Play." This is for our customers to find their own adventure in individually-customised clothes.

The history behind Streetwear is all about community and the exclusivity of being in that community. At 304 this is the relationship we want with our consumers. We offer them the exclusivity by being able to build their own custom creations. The custom lab offers customers a chance to really express their style by being in the seat of the designer. 

Shawn Stussy has it's roots in the influence of 304.  Stussy was known for it's influence waving across the West Coast of America to it being a global phenomenon.  Being the leader of Surfboards with it's graphics, which then translated into the Stussy clothing line. From then it has been one of the leading brands of Streetwear fashion. Here we are today and it's still influencing us with our 304 designs. From our Face Palm capsule of a graffiti style graphics, to our Retro Graphic collection. Stussy will always be an influence of 304 but with our own stamp on it.

 We asked our team what Streetwear throwbacks, styles and looks they love and would love to see incorporated into 304. Charlie loves the style in the film "Honey". If you haven't seen it it's one to watch whilst you are off over Christmas. It follows the life of a hip-hop choreographer, with cameo appearances from Missy Elliot. The Streetwear style featured  is one for the design mood-boards. Jess loves the Juicy Couture velour 90's matching tracksuit. Spotted on Paris Hilton and Britney Spears this was Streetwear worn in a new celebrity culture. For DMP an influential Streetwear product for him is an old school Kappa jacket.

What do you Think?

His and Her Outfits Your Thing?

We love the colour theme (think EasyJet as the inspiration for the runways). Piece together with fashion accessories and statement designer bags. Use the core hoodies as your basic piece, then add your own style to it.

Time to Match

The perfect transitional outfit for the gym, to drinks and shopping with the girls. The black lounge set offers comfort with an oversized fit, and pieces you can style together or individually.

Core Hoodie is a Must Have 

We love this look from Elidia Sowerby! Paired with boots and an oversized jacket this is ideal if you aren't ready to get out of the Lockdown attire just yet. The core hoodie is called core for it to be a core piece in your wardrobe. We want to see your style of the latest collaboration! Make sure to tag us, and I Saw It First in your outfit, and who knows you might be featured on our platforms.

Want to Win?

Keep your eyes peeled on our social media and I Saw It First for your chance to win.

The latest Athflow collection is "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".  It's the staple collection you need to add to your wardrobe. Available in six different Spring colour ways or the timeless neutrals which never go out of style. Why not buy one in each colour. You can mix and match to create your own look.

     

   

Shop the latest collection now

Has the sight of lockdown ending got you in a panic to get fit? 

Well our 304 running club is your solution. Be part of the 304 community which will offer you support and motivation. We would like to thank all of our members so far an impressive collective distance has been ran so far this week alone! Mo Farah looks like you have some competitors coming your way.  

We also had our first 304 Running Club challenge of a 10km run. The winner was picked randomly. The prize you ask your very own exclusive 304 Running Club merchandise.  All you had to do was run the distance, upload to Strava and tag @pomeroygigantic and voilà you could be our winner.  Couldn't be more simple. Well done to our winner David Duffy. Keep an eye out for him in the Running Club gear running the streets near you. 

Want to be part of the next challenge? The next challenge is a shorter distance this time so perfect for beginners. The prize this week is a 304 Running Club Hoodie in your choice of colour. All you need to do is Join us on the 27th of March, run 5km, and upload your run to Strava tag @pomeroygigantic.

See you at the finish line.

Join Now 

With Lockdown not ending just yet we are still needing to past the time with gripping films and TV. Well here at 304 we have got you covered. From something to watch with the family to the latest bing watches we have something for everyone. 

IN NEED OF A FAMILY FEEL GOOD MOVIE?

With our own Beethoven dog at the office we want to share the love and entertainment that dogs can bring. Lucy at 304 recommends the classic Beethoven. Beethoven is a St Bernard and has just moved in with his adopted family. A story that is ensured to make you laugh and is a heart warming watch. Beethovens' life adventures with his new family takes on a different adventure as the family vet wants to use him as a subject for his deadly experiments. 

WANT A NETFLIX'S BINGE WORTHY SERIES?

A series which has been around for a while but definitely on the must watch list  is Ozark. Here at 304 this is one Emma can't recommend enough to people to watch. The series is about a family relocating to the community in the Ozark's, after a money-laundering scheme goes wrong. Follow the family on their  journey whilst being in debt to a Mexican drug lord.  Full of scandal, suspence, and action this will certainly keep you entertained.

TRUE LIFE STORIES; YOUR TYPE OF WATCH?

White House Farm is a great recreational drama of a tragic murder story. This will definitely keep you at the edge of your seat of who did it! The story follows the murders of five family members that were murdered on the same night. Be part of the investigation as you follow the suspence as the truth unfolds.

IN NEED OF A GOOD LAUGH?

At the moment laughter is definitely one of the remedies we all need.  A classic film go to is American Pie. This is one of Jons' favourites in the office.  A comedy teen film that never gets old. Why not make it a movie marathon day and watch the sequels too. 

GET A CUPPA READY AND WATCH THE FAMILY DRAMA UNFOLD

The Succession is one on our radar thanks to Sean. Follow the Logan family who is known for controlling the biggest media and entertainment company in the world. However, their world changes when their father steps down from the company. Packed with family scandal and see how everything isn't as perfect as it seems on the outside.

AFTER A FIX OF REALITY?

One packed with reality drama is Married at First Sight Australia. Series 6 is a hit with everyone at the office. Packed with arguments, an occasional drink throw (who doesn't love to witness this), catfights, affairs, and relationship tests. Witness the entertainment for yourself from your sofa. Grab a drink as who needs nights out when you can see the whirlwind drama of singletons right at home. 

 
Stand by for our next 304 Must Watch list ... 

It is really simple, you grab the ingredients from the variety of menu's listed below & cook up a storm. Wear your favourite piece from the collection, or even a vintage piece from the 304 collection to cook in style.

Send in pictures of your meal at the end, and one winner will receive £100 to spend online on the new collection. Join in the fun on our Instagram or join the exclusive Facebook group.

Lets have some lockdown fun and get involved!

This Valentines might not be the one we all wanted (thanks to the dreaded words COVID) however here at 304 we have the perfect solutions for you to make it a special lockdown memory. If you are celebrating Galentines, Singles Night or have that someone special we have got you covered. 

Spa Day 

Time to treat yourself and your valentines' to a special pamper treat, and let all your worries go. Whether it's a zoom make your own face mask group session, or at home DIY facial. Take some time aside and give yourself some much needed TLC. Elle have some great homemade face mask recipes to save you making up your creation. 

Have a Themed Evening 

"All the single ladies put your hands up!" Time to get the girls ( virtually unfortunately) and have a good time for your Galentines.  Why not pick a theme of fancy dress as your favourite 90's throwback, colour theme or re-wearing your outfits from one of your best memories. 

Are you a Singleton? 

Not to lose hope or faith during a pandemic and the thought of Valentines in lockdown (no need to go into Bridget Jones mode). Here is some of our suggestions if you are a single pringle and ready to mingle. Why not try an online speed dating night, good thing is if it's not going well you can exit and blame it on a bad wifi connection.

Been on the dating apps and been talking to a few matches? Why not suggest a virtual dinner date or virtual drinks. This is a great way to get back into dating and from the comfort of your own home, and only having to get dressed up from the waist up. Winner Winner.

For that someone special in your Valentines bubble

Why not try a Letterbox cocktail kit, or a virtual wine tasting session and bring the vineyard or bar to the comfort of your own home.  You could do a Come Dine with Me at home experience. You could each cook a course and rate each other out of 10, and pick a prize for the winner, or a forfeit for the loser. 

Try a film night with a difference. Why not make your own at home cinema with all the snacks with film tokens, or a lucky dip of what film to pick. Time to get on those 304 comfies and snuggle up for that perfect movie night.

Need a Gift Idea?

Stuck on ideas or want something different than the box of chocolates, or flowers from the garage. Give them something that they will have forever. Make a memory photo album of all those special and happy memories together.  Also the latest 304 products make the perfect lockdown gift. We love here at 304 the new vintage Eagle hoodies. Perfect gift for him or her. 

Back in 2013 our Brand Director & Co Founder DMP met Cam 1/2 of Sigma through a mutual friend in Manchester & they hit it off. Within the first month of knowing each other and discussing some ideas for some collaborative merchandise, Sigma was just about to blow up on the radio with their hit 'Nobody to Love' & the collab sold out within 2 weeks. At the time, it was the fastest selling T-Shirt in 304's history.

Cam & Joe have just gone from strength to strength since that day, headlining festivals all over the world & becoming a house hold name across the glove. Fast forward to Lockdown 2020, David & Cam started chatting again about the march & what Sigma had planned beyond the current global lockdowns, and they came up with the idea of creating a capsule range that could bring even just 1% of that feeling of being at a gig or a festival, through the use of colours and images. 

The range is a 15 piece collection, ranging from T-Shirts, to hoodies to joggers & with the current situation in the UK right now, they are the perfect house rave pieces.

The collection goes live on January 17th & will be exclusively available on the pomeroygigantic.com website. To gain early access make sure you have downloaded the Jaunimo g. 1, Subačiškės, App. 

304 fired Cam 10 quick fire questions, take a look for a deeper understanding of where Sigma came from...

304 - What was your first experience of live music & was there anything that sticks with you still to this day from that experience?
CAM - My family went to see the Gypsy kings live. Im sure that’s not the first experience but the first one I can remmeber. Only really the music sticks, however I do have the worst memory on the planet.

304 - How did you and Joe meet & where?
CAM - This has been documented about 1million times, but i’ll do but again!! We met at Leeds Uni, I was running events and Joe was DJing and promoting some as well. He came into the record shop I worked at and put some poster up. We got chatting and I soon realised he was a sick catch dj, so booked him to play in the back room at the Drum and bass arena party.

304 - When you are preparing for a Set or Festival, how do you guys plan what you are going to wear, or is it more of a case of what T-Shirt is clean? lol
CAM - We used to wear anything at our shows! Now we are a bit more in tune with clothing so we are far more interestred in our appearance. We learned quickly that on a dark stage, its not about wearing all black! Awe used to get lost on the stage!! A big jacket and a sick tshirt is a staple.

304 - What is your favourite set of all time that you played?
CAM - Our set at the Road Albert hall was special. We sold out the place for one night only! Choir, orchestra etc etc It was epic

304 - What is your favourite festival?
CAM - This is a hard one. We always love playing at WeAre or SW4 is always a laugh. But tbh we would play at any gig after this bloody year!

304 - If you could only play one song on repeat for the rest of your life what would it be and why?
CAM - Nobody to love…. Obviously not! Something chilled by lludovico einaudi. Pick one

304 - Coke or Pepsi?
CAM - Water 

304 - If you could feature one signer on a future track, dead or alive who would it be?
CAM - Dead - Marvin Gaye.
CAM - Alive - Drake

304 - What is it you like about Jaunimo g. 1, Subačiškės, & why did you guys decide to do a capsule range with them?
CAM - We have been mates for some time now and we reached out to the guys to grab a few bits from the new range. We started chatting about merchandising etc and we came up with the collab idea. Its nice to work with someone who gets your ideas’ and also turns stuff around quickly.

304 - What is your favourite piece from the collection?
CAM - I love the live your life hoodie. Its a mantra for us.

Channel 304 on Spotify - Follow Here
304 x Sigma 2020 - Spotify Playlist - Listen Here
304 x Sigma 2021 - Spotify Playlist - Listen Here 

We are proud to say that we have an “excellent” rating of reviews. 96% off our customers would recommend our brand. 

The 304 clothing team find it paramount that the customers journey is at a good standard. 

From finding items on our website - smooth checkout process - fast delivery - fantastic quality items - speedy customer service. 

Our customers always come first and we take pride in making sure our 304 customers leave our website without any fuss! 

Not only do we make the process of buying a receiving fast, we also have great discounts on available to find on our Instagram and Facebook page; free delivery and free returns. 

Taking inspiration from old school, vintage, retro style polyester tonal striped shirts. With a combination of flock and screen print these pieces really have taken the essence of retro football shirts and put our own spin on them!

304 challenged the creative team to come up a Home, Away and Third strip that not only was a nod of the hat to old school football shirts, but also had the 304 DNA running right through it. 

The personalised sponsor logo, sport logo and brand crest were developed by a Leeds based designer and close friend of 304 Andrew Sherborne who's work is incredible and his input to 304 has been evident from day one.

We then decided that it was crucial that we had a bespoke back number font that we could use not only for this capsule collection, but something that could be brought into the branding for future projects. This is where the new strap line 'Forever Three' came into play and a new dimension to the business was born.

The design of the shirts may look simple, but that was the desired effect with these. Many vintage football shirts had crazy colour schemes and patterns which was something we decided to steer away from and continue down the path of the clean minimal look that 304 has become synonymous for over the years. 

Instead, we took the design elements of; Flock Print, contrast ribbed necks & polyester tonal poly stripes and married them perfectly with the brand elements Andrew designed. 

 We decided that every football fan should carry a football scarf. We knew we had to add this into the project and offer a free scarf with every purchase. The result of our very first scarves is amazing, we worked closely with a UK company who manufacture with UK football teams up and down the country to get the correct fabrics, weights and print techniques to get a real authentic football scarf. 

 Womens football is growing at a huge speed, with more and more mens football clubs in the UK pushing the Women's side of the sport. We knew we wanted to push this capsule collection down the unisex route rather than targeting only the male gender.

The beauty of t-Shirts and football shirts, they can easily be paired up with Jeans, shorts or even as T-Shirt dresses for girls, which is proving more and more popular with the 304 customer base. 

SUBSCRIBE TO OUR YOU TUBE CHANNEL FOR ALL OUR LATEST VIDEOS

>>>> Channel 304 <<<<

Which Jaunimo g. 1, Subačiškės, will you be buying?  

Star Sweater White, Pink

Our striking new Star Sweaters offer a relaxed fit, and make the perfect summer throw over sweater. This stripped back look, with its beautifully designed ‘star’ logo perfectly define classic English streetwear.

Priced at €40.00, they are available in both white and pink, depending on your preferred colour. We recommend pairing them with our new 304 Popper Joggers to really complete the streetwear look.

Pop Lace Hoodie Yellow

If you are looking for American varsity themed clothing for the spring/summer season, then look no further than this Pop Lace Hoodie. Its bright bold colour and lace up detail is sure to be a hit this season.

Priced at €35.00, it can be worn as a stand alone or on top of a vest. We recommend pairing the hoodie with our new 304 Lace Joggers to really complete the varsity look.

Pop Hoodie Ox Blood

For the colder days of the spring/summer season, try wearing this cosy Pop Hoodie. Its deep ‘ox blood’ red colour and relaxed fit make it the perfect lounging around hoodie. It comes equipped with the stylish 304 logo that is placed behind the central front pocket.

Priced at €40.00, this is the perfect comfort look heading into the spring/summer season. We recommend pairing the Pop Hoodie with our Pop Mesh Leggings to pull off the ‘ox blood’ look.

Velour Bodysuit

The first of our bodysuit range, the Velour Bodysuit has been inspired by the Pop Lace range. We know just how popular bodysuits are in the spring/summer season, so we decided to create our very own 304 bodysuit. Order yours today for only €30.00.

Popper Joggers: Ox Blood, Black

Designed to be paired with the Star Sweaters, these Popper Joggers are an 80s revival that are back with a bang. Perfect for all weather conditions across the spring/summer season; simply tear away the poppers to make them fit for the hotter days, or leave buttoned up when the temperature drops.

Priced at €35.00, they are available in both ‘ox blood’ red and black, depending on your preferred colour.

Pop Lace Jogger Black

Designed to be paired with the Pop Lace Hoodie or Velour Bodysuit, these Pop Lace Joggers perfectly define American Varsity style. Their bright contrast panel and lace up detail is sure to be a hit this season. Order yours today for only €35.00.

Elite 01 Hoodie

Elite 02 Hoodie

Elite Jogger

Blue Moon T-Shirt

The SS18 Male Clothing Collection will be dropping soon, and we know that you will love it just as much as we do! 

We have already seen loads of celebrities and models sporting streetwear outfits in this year, so we thought we would discuss the hottest female 304 streetwear for 2018.

Which streetwear clothing will you buy?

Blue Moon Cropper Hoodies

Our Blue Moon Cropped Hoodie range is our premium streetwear option. Its custom fit, side piping and woven on trend taping make it one of the hottest 304 streetwear items currently available. Its inner fleece lining, is perfect for the winter months, combining style and warmth all into one item.

Available in navy, ox blood and sand, these Blue Moon Cropper Hoodies go great with black skinny jeans and sports trainers.  

Available in navy, ox blood and sand, these Blue Moon Cropper Hoodies go great with black skinny jeans and sports trainers.  

Jackson Tracksuits

Skinny tracksuits are some of the hottest streetwear items for 2018, and our Jackson Tracksuit range are sure to catch the eye. Made from super soft jersey fabric, our tracksuits are comfortable and lightweight enough for every occasion.

Available in Black, Grey, Red and Sand, you can choose the perfect on-trend skinny tracksuit for 2018.

Skinny joggers and hoodies are also available separately!

Oversized Hero T-shirts

No streetwear look would be complete without an oversized t-shirt, and our range of Hero t-shirts are some of the hottest options on offer. They combine sport and fashion all into one item, offering a chilled street vibe.

A simplistic and aesthetically pleasing t-shirt, the 304 printed logo and long line hem design should be a staple in every streetwear wardrobe.

If you like our Hero range, check out our oversized 50/50 t-shirts as well!

304 Baseball Caps

Baseball caps are the cornerstone of any streetwear look, and our 304 caps are sure to suit. Available in a variety of colours, our caps will complete your look, and can be worm in a variety of styles.

Our 304 baseball caps pair well with our sweatshirt range, combining sport and comfort all into one outfit.

Melrose Hoodies

For the ultimate relaxed and fashionable look, try our Melrose Hoodie range. These oversized hoodies come with an inner fleece lining, making them the perfect streetwear look for the winter months.

Available in black, orange, red or yellow - they can be worn underneath a jacket, or as a stand alone statement piece.