https://www.pomeroygigantic.com/en-mw/blogs/news.atom Jaunimo g. 1, Subačiškės, - News 2022-12-13T11:03:29+00:00 Jaunimo g. 1, Subačiškės, https://www.pomeroygigantic.com/en-mw/blogs/news/summer-is-here-so-is-the-new-womens-summer-land-collection 2021-06-22T16:35:44+01:00 2021-07-30T11:34:50+01:00 Summer is Here! So is the New Women's Summer Land Collection.. 304 Staff Summer has finally landed here at 304!

Hi my name is Chloe and I'm a print specialist at 304. I have been lucky enough to develop and design the latest women's collection which is due to be released very, very soon (eeck). I wanted to bring summer vibes, bright colours, and a touch of Chloe style in to the brand. Here, I wanted to share my experience and insight to how we work at 304.

Inspiration

Inspiration came from the latest 304 "Summer Land"​ mens collection for print ideas, the boys did a great job smashing the design on this range. Shopping time was needed (not a bad aspect of the job) to gain garment design, colour, and styling ideas. Creating mood boards and putting all my inspiration together got my design mind flowing.

Curating the collection

After the initial stage it's time to get to business. It's the serious stage... time to put the collection together. The collection consists of 33 pieces including tees, co-ords, hoodies and accessories. It was fun being creative and putting the collection together, and seeing the end result of a rainbow rail of clothing.

The photoshoot

Now time for the ta'da moment! The photoshoot has arrived. Style bits were ordered to help give the looks a more editorial, and adaptable look for consumers. The girls ran the shoot, and fair to say we smashed it! The end result couldn't of looked better. When you see the process from design to the end result come to life it's a feeling you can't beat. I'm so happy and grateful to 304 for giving me this opportunity, and can't wait to do more!

Now for an exclusive (ssshhhh) it's going live the 23rd of June, so I expect to see you all adding to basket.

]]> https://www.pomeroygigantic.com/en-mw/blogs/news/athflow-the-latest-304-trend-collection 2021-03-31T09:14:04+01:00 2021-03-31T10:11:23+01:00 Athflow: The latest 304 trend collection David Michael Powell The latest Athflow collection is "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".  It's the staple collection you need to add to your wardrobe.

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]]> What is Athflow you ask? 

The latest Athflow collection is "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".  It's the staple collection you need to add to your wardrobe. Available in six different Spring colour ways or the timeless neutrals which never go out of style. Why not buy one in each colour. You can mix and match to create your own look.


     
Look on point when gyms open on the 12th of April in the latest collection. Not only will you look good in the collection at the gym it's the go to look when picnicking in the park or dinner outside. Be ahead of the trends.  Style the collection with a blazer, or a sweater to transform from the gym to ready to go. 
   

 

The Athflow collection is perfect for when we are no longer relegated to the sofa. It offers the comfort of the new style of pandemic wear, but ready to take on the road back to normality. Need some style inspiration why not check out the pieces style on our Instagram or website. Tag us on social to show how much you love the new collection.
Show us your #304style.

Shop the latest collection now

 

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