It's been a busy year here at 304 HQ! We wanted to reflect with you our highlights of the year, and some of the big milestones for us as a brand. We thank you all for being part of the 304 journey and all your support over the past year. These highlights would not of been achievable without you!!!!

January

Let's take it back! Think back in the days of full lockdown (depressing we know) but a highlight for us was our collaboration with Sigma. The collection was a capsule of Hoodies, T-Shirts, and Joggers.  We loved working with them, and they even created some Spotify playlists for us. Why not get the tunes on to help dance through this January. 

Sigma 304 Playlist

Sigma 304 Playlist 2  

February

We love for our customers to have a positive mindset and do what makes them feel good. We launched our Running Club on Strava to achieve this. We created this group so our followers could all support and compete with each other through virtual group runs.

March

We wanted to go back to the 304 roots. Back in 2012 304 was founded by three friends who designed & made custom vests for their pals to wear to festivals. Now we offer the opportunity for you to be the designer of your own 304 creation. Why not  check it out. 

April

The Athflow collection was launched. A palette of Spring and timeless colours. The collection is a core lounge and gym wear range that is  "professional enough for the 'office,' stretchy enough for the yoga mat, and comfy enough for the couch".

May

Another 304 milestone was for 304 to be one of the first brands to be stocked on I Saw It First! An exclusive range of unisex hoodies and loungewear, that was an ultimate success. 

June

The team grows by three. We welcomed Jess, Marina and Georgia to the team to help kick start the second part of the year!

July

Summer was here at 304 and we wanted to celebrate! New designs, graphics and garments were launched across all Mens, Women's and Juniors. One of the best selling prints was the Lemon "still bitter" printed products which is still being sold as one of our best sellers today.

August

From listening to what our consumers wanted, we launched a plus size collection with retailer Bad Rhino. Offering Menswear from 3XL- 5XL. The collection was a raging success. Keep an eye out this year for further collection drops!

September

After 12 months of hard work and preparation we launched the 304 One Hundred collection. 100 items. 100% quality. 100 decisions to create the perfect garments.

October

Our Juniors range is growing from strength to strength. In October we did our first Juniors photoshoot featuring a range of new products. This is just the start of many more exciting things coming from the 304 Juniors club.

November

You would have struggled not to notice that we have launched our Build Your Own Box shopping experience on our website. You can pick 6 items for £100 through a unique user experience. What will you choose for your box. Pick yours' Now!

December

The 304 team wanted to do something different over Christmas. So we decided to have 12 days of Baking. From sausage rolls, chocolate cake to cheesecake there was something for everyone! No winner was picked as we all ate like kings.

His and Her Outfits Your Thing?

We love the colour theme (think EasyJet as the inspiration for the runways). Piece together with fashion accessories and statement designer bags. Use the core hoodies as your basic piece, then add your own style to it.

Time to Match

The perfect transitional outfit for the gym, to drinks and shopping with the girls. The black lounge set offers comfort with an oversized fit, and pieces you can style together or individually.

Core Hoodie is a Must Have 

We love this look from Elidia Sowerby! Paired with boots and an oversized jacket this is ideal if you aren't ready to get out of the Lockdown attire just yet. The core hoodie is called core for it to be a core piece in your wardrobe. We want to see your style of the latest collaboration! Make sure to tag us, and I Saw It First in your outfit, and who knows you might be featured on our platforms.

Want to Win?

Keep your eyes peeled on our social media and I Saw It First for your chance to win.

Back in 2013 our Brand Director & Co Founder DMP met Cam 1/2 of Sigma through a mutual friend in Manchester & they hit it off. Within the first month of knowing each other and discussing some ideas for some collaborative merchandise, Sigma was just about to blow up on the radio with their hit 'Nobody to Love' & the collab sold out within 2 weeks. At the time, it was the fastest selling T-Shirt in 304's history.

Cam & Joe have just gone from strength to strength since that day, headlining festivals all over the world & becoming a house hold name across the glove. Fast forward to Lockdown 2020, David & Cam started chatting again about the march & what Sigma had planned beyond the current global lockdowns, and they came up with the idea of creating a capsule range that could bring even just 1% of that feeling of being at a gig or a festival, through the use of colours and images. 

The range is a 15 piece collection, ranging from T-Shirts, to hoodies to joggers & with the current situation in the UK right now, they are the perfect house rave pieces.

The collection goes live on January 17th & will be exclusively available on the pomeroygigantic.com website. To gain early access make sure you have downloaded the Jaunimo g. 1, Subačiškės, App. 

304 fired Cam 10 quick fire questions, take a look for a deeper understanding of where Sigma came from...

304 - What was your first experience of live music & was there anything that sticks with you still to this day from that experience?
CAM - My family went to see the Gypsy kings live. Im sure that’s not the first experience but the first one I can remmeber. Only really the music sticks, however I do have the worst memory on the planet.

304 - How did you and Joe meet & where?
CAM - This has been documented about 1million times, but i’ll do but again!! We met at Leeds Uni, I was running events and Joe was DJing and promoting some as well. He came into the record shop I worked at and put some poster up. We got chatting and I soon realised he was a sick catch dj, so booked him to play in the back room at the Drum and bass arena party.

304 - When you are preparing for a Set or Festival, how do you guys plan what you are going to wear, or is it more of a case of what T-Shirt is clean? lol
CAM - We used to wear anything at our shows! Now we are a bit more in tune with clothing so we are far more interestred in our appearance. We learned quickly that on a dark stage, its not about wearing all black! Awe used to get lost on the stage!! A big jacket and a sick tshirt is a staple.

304 - What is your favourite set of all time that you played?
CAM - Our set at the Road Albert hall was special. We sold out the place for one night only! Choir, orchestra etc etc It was epic

304 - What is your favourite festival?
CAM - This is a hard one. We always love playing at WeAre or SW4 is always a laugh. But tbh we would play at any gig after this bloody year!

304 - If you could only play one song on repeat for the rest of your life what would it be and why?
CAM - Nobody to love…. Obviously not! Something chilled by lludovico einaudi. Pick one

304 - Coke or Pepsi?
CAM - Water 

304 - If you could feature one signer on a future track, dead or alive who would it be?
CAM - Dead - Marvin Gaye.
CAM - Alive - Drake

304 - What is it you like about Jaunimo g. 1, Subačiškės, & why did you guys decide to do a capsule range with them?
CAM - We have been mates for some time now and we reached out to the guys to grab a few bits from the new range. We started chatting about merchandising etc and we came up with the collab idea. Its nice to work with someone who gets your ideas’ and also turns stuff around quickly.

304 - What is your favourite piece from the collection?
CAM - I love the live your life hoodie. Its a mantra for us.

Channel 304 on Spotify - Follow Here
304 x Sigma 2020 - Spotify Playlist - Listen Here
304 x Sigma 2021 - Spotify Playlist - Listen Here 

Our first collaboration of the year features the kings of headwear... NEW ERA.

We have recently teamed up with New Era Caps to bring you an exclusive headwear line featuring the classic 3D embroidery 304 Logo and the staple NEW ERA fabrics, fits and logo on the side.

We have initially launched 4 colours with 5 more coming next week to make the range even BIGGER & better!

New Era are the brand who In 2015 New Era signs global deal with Manchester United football team. Giving New Era exclusivity with the two most recognizable sport brands in the world. Manchester United and the Yankees.

Making sports headwear history in 2016, New Era becomes the official on-court cap of the NBA, making New Era the first brand in sports history to have exclusive on-field, sideline and on-court headwear rights globally for all three major U.S. leagues at the same time.

It is only right that 304 got involved in the act....

Shop the collection today while you can. These pieces are extremely limited and won't be around for long...